Marketing made simple: Building your brand without breaking your budget


Join us for this timely presentation with marketing expert Marla Poirier.  Marla’s hands on marketing experience combined with her intimate knowledge of the home inspection industry will provide you with a focused and in-depth education on marketing for Home Inspectors.

We look forward to seeing you there!



Marketing made simple:  Building your brand without breaking your budget

You’re a home inspector who loves to go out on inspections, talk to your clients, and have the phone ringing, but the idea of marketing, writing, posting and coming up with yet another idea to get your name out there frustrates you or just isn’t your thing.

You might have already thrown thousands of dollars at various schemes and nothing happened.

Marla will give you a few ideas to either get started, motivated, or at the very least know where not to put all those marketing dollars.

Marla Poirier has been in the media and marketing industry for over forty years, from newspapers, trade and tradeshow publications and businesses, and over the past eight years as a freelance marketing expert, focusing on content management and social media. She has received international and provincial newspaper awards for advertising graphic design. Over the past five years, she has contributed to the HIABC Facebook page posts. Married to Gary Poirier, a former HIABC member and board member, and managing his social media and website puts her in a unique position to understand the home inspection industry and its marketing challenges

Event Details

Date: February 15, 2023

Start time: 06:30 p.m. PST

End time: 08:00 p.m. PST